Beauty Brand Dove Launches Video Games Diversity Initiative

Liz Prince our consultant managing the role
Author: Liz Prince
Posting date: 16/11/2022

Dove has teamed up with Epic Games, the Women in Games organisation and studio Toya on a campaign to tackle the representation of women in games, and to support girls with self-esteem education.

Some 1.3 billion women and girls make up half of the global games community, with 60%playing video games before the age of 13. Yet new research from Dove - endorsed by Women in Games and the Centre for Appearance Research (CAR) – reveals that 60% of girl gamers feel misrepresented and recognise a lack of diversity as a key issue in video games. 

The research also revealed that 35% of young girls feel their self-esteem is negatively impacted after seeing a lack of diversity in characters and avatars.  To help combat this, Dove has launched ‘Real Virtual Beauty", a series of initiatives to shatter beauty stereotypes and equip the next generation of young creators and players with the tools to build self-esteem and body confidence. 

These include:  

Real Beauty in Games Training – an education course in partnership with Epic Games’Unreal Engine, which invites game creators to help reflect the diversity we see in everyday life and to avoid contributing to stereotypes and biases in design 

Real Virtual Beauty Avatar Library – an online character art collection hosted on EpicGames’ Art Station platform that will help raise the standard for the authentic, diverse, and inclusive representation of women and girls across the stages of avatar development  

SuperU Story - the world’s first Roblox games experience designed to deliver self-esteem education, enabling young girls to customise their own avatars allowing them to experience more representative versions of beauty

--relatedposts-postpage

Read more...

Empower Up, the online EDI platform celebrates its first-year anniversary.
Empower Up Celebrates A Year Of Providing EDI Advice & Resources

Teaser

Amiqus News

Content Type

News

18/11/2024

Summary

Empower Up, the online EDI platform from award-winning specialist games recruitment agency Amiqus and #RaiseTheGame – powered by Ukie, is celebrating its first-year anniversary. The

Teaser

Empower Up, the online EDI platform from award-winning specialist games recruitment agency Amiqus and #RaiseTheGame – powered by Ukie, is celebrating its first-year anniversary.

Read full article
Liz Prince

by

Liz Prince

Liz Prince

by

Liz Prince

UK Businesses Launch 4-Day Workweek Trial with 1,000+ Employees
NEW 4-DAY WEEK TRIAL BEGINS

Teaser

Amiqus News

Content Type

News

07/11/2024

Summary

Some 17 UK businesses, encompassing over 1,000 staff, are taking part in the second four-day week pilot scheme from this week. The trial is once again being led by the 4 Day Week Campaign, whi

Teaser

Read full article
Liz Prince

by

Liz Prince

Liz Prince

by

Liz Prince

HARINDER SANGHA PRESENTED WITH THE G INTO GAMING AWARD 2024
HARINDER SANGHA PRESENTED WITH THE G INTO GAMING AWARD 2024

Teaser

Amiqus News

Content Type

News

24/09/2024

Summary

We were delighted to present Harinder Sangha, Co-Founder & COO of Maverick Games with the G Into Gaming accolade at the recent Gamesindustry.biz Best Places To Work Awards. This awa

Teaser

Read full article
Liz Prince

by

Liz Prince

Liz Prince

by

Liz Prince

Liz Prince, Amiqus CEO, at the MCV / Develop Awards
BEING A RECRUITER, AWARDS AND HUGE THANKS

Teaser

Amiqus News

Content Type

News

19/07/2024

Summary

I’m in a service profession, one that I’ve been proud to belong to for the past 30 years. For 19 years (so far) of that career, I’ve served the games industry alongside my colleagues at Amiqus

Teaser

Amiqus CEO Liz Prince reflects on the successes and difficulties during her career.

Read full article
Liz Prince

by

Liz Prince

Liz Prince

by

Liz Prince

Develop:Brighton
AMIQUS @DEVELOP:BRIGHTON – WHAT’VE GOT IN STORE

Teaser

Amiqus News

Content Type

News

01/07/2024

Summary

Develop:Brighton is already upon us, and the Amiqus team is looking forward to once again meeting with friends and peers. We’re also delighted to be involved in the Conference programme – and

Teaser

Read full article
Liz Prince

by

Liz Prince

Liz Prince

by

Liz Prince

Amiqus Wins Recruitment Agency Of The Year At  MCV/DEVELOP Awards
MCV/DEVELOP AWARDS – WITH THANKS FOR OUR ACCOLADE!

Teaser

Amiqus News

Content Type

News

01/07/2024

Summary

We are delighted, honoured and thankful to have been named Recruitment Agency of the Year at the recent MCV/DEVELOP Awards. The Amiqus team and friends gathered at the Lancaster Hot

Teaser

We are delighted, honoured and thankful to have been named Recruitment Agency of the Year at the recent MCV/DEVELOP Awards.

Read full article
Liz Prince

by

Liz Prince

Liz Prince

by

Liz Prince

Attend Develop: Brighton With Blind Burners
Attend Develop: Brighton With Blind Burners

Teaser

Amiqus News

Content Type

News

25/06/2024

Summary

Our friends at Blind Burners are looking for active game devs to act as guides for their blind and low-vision delegates attending Develop: Brighton from the 9th to the 11th July, ideally helping

Teaser

Read full article
Artificial Intelligence
WHAT DOES THE GAMES INDUSTRY REALLY THINK ABOUT AI…?

Teaser

Blogs

Content Type

News

07/05/2024

Summary

Games studios have long been utilising AI, with the technology having revolutionised– positively – areas from NPC behaviour to game analytics. But what do game devs think about how AI may impact

Teaser

Read full article
Liz Prince

by

Liz Prince

Liz Prince

by

Liz Prince

What Do Game Devs Want from Their Next Job?
THIS IS WHAT GAMES DEVS ARE LOOKING FOR IN A NEW JOB (AND IT’S NOT WHAT YOU THINK…)

Teaser

Amiqus News

Content Type

News

24/04/2024

Summary

We’ve just carried out a straw poll of games professionals on LinkedIn, asking them what the most important thing is that they look for when considering a new job role. Over 400 to

Teaser

An Amiqus straw poll reveals what games professionals ar looking for on their next job

Read full article
Liz Prince

by

Liz Prince

Liz Prince

by

Liz Prince

International Women's Day 2024
INTERNATIONAL WOMEN’S DAY: TIME TO LOOK BEYOND THE TOKEN GESTURES

Teaser

Amiqus News

Content Type

News

05/03/2024

Summary

Teaser

International Women's Day - It's time for change not cake...

Read full article
Liz Prince

by

Liz Prince

Liz Prince

by

Liz Prince

--relatedjobs-nosvg

Related Jobs

Senior Unity Developer

Salary

£55,000 - £70,000

Location:

London or Remote

Specialisms

Gameplay Programmer

Programmer

UI Programmer

Unity Programmer

Location

Remote working

London

Job type

Permanent

Salary

£50 - 60,000

£60 - 70,000

Description

This is a fantastic opportunity to work with a studio who are creating amazing games

Reference

9149

Expiry Date

01/01/0001

Will  Hudson

Author

Will Hudson
Will  Hudson

Author

Will Hudson
Apply now
Server Programmer / Backend Developer - Go, AWS

Salary

to £80k plus benefits

Location:

Remote (UK based applicants only)

Specialisms

Back-end Developer

Server Programmer

Location

UK

Job type

Permanent

Salary

£60 - 70,000

£70 - 80,000

Description

Server Programmer / Backend Engineer to work on a mobile football title. Go, AWS, mobile games background, live service exp ideally. Remote (UK candidates only), salary to £80k.

Reference

9174

Expiry Date

01/01/0001

Simon Pittam

Author

Simon Pittam
Apply now
Senior UI / UX Artist - Figma, Mobile games

Salary

to £75k plus benefits

Location:

Remote (UK or Europe only)

Specialisms

UI Artist

UI / UX designer

Location

Europe

N.Ireland

Scotland

Wales

Job type

Contract

Fixed Term

Permanent

Salary

£50 - 60,000

£60 - 70,000

Description

Senior UI / UX Artist, to work on a mobile f2p live service football title. Figma, mobile games dev essential. Folio must show high quality, realistic UI assets. Remote (UK / Europe), salary to £75k

Reference

9183

Expiry Date

01/01/0001

Simon Pittam

Author

Simon Pittam
Apply now
Business Development Manager

Salary

£45,000 - £55,000 + Bonus & Benefits

Location:

North-West UK or Remote UK

Specialisms

Business Development

Location

UK

Job type

Permanent

Salary

£40 - 50,000

£50 - 60,000

Description

Business Development Manager Remote UK or Hybrid Liverpool £50,000 + Bonus and Benefits

Reference

9193

Expiry Date

01/01/0001

Alan Dixon

Author

Alan Dixon
Alan Dixon

Author

Alan Dixon
Apply now
Head of Server Engineering

Salary

£85,000 + Bonus + Benefits

Location:

Leamington Spa, UK (Hybrid Onsite)

Specialisms

Programming

Location

UK

Job type

Permanent

Salary

£80 - 90,000

Description

Head of Server Engineering Leamington Spa £85,000

Reference

9178

Expiry Date

01/01/0001

Alan Dixon

Author

Alan Dixon
Alan Dixon

Author

Alan Dixon
Apply now
Lead Cinematic Designer

Salary

£65,000 - £95,000 + Benefits

Location:

Warwick, Warwickshire - UK

Specialisms

Design

Location

UK

Job type

Permanent

Salary

£60 - 70,000

£70 - 80,000

£80 - 90,000

£90 - 100,000

Description

Lead Cinematics Designer Warwick, UK

Reference

9159

Expiry Date

01/01/0001

Alan Dixon

Author

Alan Dixon
Alan Dixon

Author

Alan Dixon
Apply now
Junior Social Media & Community Manager

Salary

Up to £25k

Location:

Letchworth, UK

Location

London

South West

Job type

Permanent

Salary

£20 - 30,000

Description

An exciting opportunity for a social media and community manager with an interest in Asian games to join a global video games publisher.

Reference

9087

Expiry Date

01/01/0001

Chris Molleson Apply now
UI Artist

Salary

Up to £30k

Location:

Remote UK

Specialisms

UI Artist

Location

UK

Job type

Fixed Term

Salary

£20 - 30,000

Description

An exciting opportunity for a UI Artist to join a well funded UK games development studio.

Reference

9102

Expiry Date

01/01/0001

Chris Molleson Apply now
Senior Character Animator - Manchester Hybrid

Salary

Up-to £50k

Location:

Manchester

Specialisms

Character Animator

Location

North West

Job type

Permanent

Salary

£30 - 40,000

Description

An exciting opportunity for a sports enthusiast to work on a live service game as a Senior Character Animator.

Reference

9074

Expiry Date

01/01/0001

Chris Molleson Apply now
Senior Product Manager

Salary

£65,000 - £75,000

Location:

Fully Remote

Specialisms

Analytics

Monetisation

Product Manager

User Acquisition

Location

Europe

UK

Job type

Permanent

Salary

£60 - 70,000

£70 - 80,000

Description

Product Manager Remote

Reference

9079

Expiry Date

01/01/0001

Alan Dixon

Author

Alan Dixon
Alan Dixon

Author

Alan Dixon
Apply now